So I'm sure many of guys have been wondering why in the hell is VH1 been airing Entourage and Jersey Shore so much, well this article explains why. VH1 wants to lure more viewers because of their ratings slump and to test out new programming ideas.
This is what a VH1 spokesman said:
"It was a way to test out show formats and formulas with our viewers and help drive promotion for the series back to our sister channel."
Lifetime is doing the same thing. Both networks have been borrowing shows from other networks to jump start themselves.
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