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Wednesday, December 1, 2010

New "Basketball Wives" Cast Member Ashely Walker Is Brand Ambassador For Tequila Distinguido


New York, NY, United States (NewsBahn) - On Nov. 29, Emperial Americas announced Tequila Distinguido will launch a marketing partnership with VH1 “Basketball Wives” cast member Ashley Walker. Tequila Distinguido has already won high marks at the San Francisco World Spirits competition among critics and the public. The tequila is positioned as “authentic and all natural.”

Walker might not be known to the public quite yet as a “Basketball” wife – she joins the show in its second season, which will premiere December 13 on VH1. She also isn’t technically a wife – while she is a mother of two, she is just the girlfriend of Houston Rockets’ point guard Rafer Alston.
However, despite her fame as a new reality personality, the tequila company chose Walker to be a brand ambassador because she is philanthropic and demonstrates responsibility in addition to her glamorous life; she has her own organization, The Mission of Love, that helps students in Kenya, and also finds time to mentor teenage girls.
“The partnership between Tequila Distinguido and Ashley Walker creates the perfect synergy to market Tequila Distinguido’s luxury product,” Alonzo Pierce, National Brand Manager for Tequila Distinguido, said in a statement.
“Ashley Walker is distinguished and epitomizes positivity, confidence, originality and exudes class, making her the ideal choice to partner with Tequila Distinguido – a brand that emulates these characteristics. Ashley is philanthropic, responsible and beautiful, a lifestyle that Tequila Distinguido represents, and is sure to resonate with our consumers.”
Walker told Vibe magazine she was nervous to join the “Basketball Wives” cast, but does not get involved in drama.
“I talk about my foundation and I try to stay out of all the drama going on. There wasn’t a point where I had to fight back at all because nothing was really said to me to my face. So I didn’t have to go there at all. I’m not confrontational but I’m not going to let anybody disrespect me either.”


via allheadlinenews.com

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