Ray J Trying to Combine Boxing and Hip Hop?

Ray J. And Boxer Holyfield join forces to open a company. The goal is to bring boxing with a Hip Hop Flair to it. How is this possible? Read Below:

"This ground-breaking merger is a dynamic step in the right direction for better entertainment in boxing,Well actually this partnership is gonna expose boxing to more people. You know, boxing is declining right now, and I think going towards music and all that—it'll kind of give people a little more entertaining, and it can be a good situation there that works." said MacDonald.

RayJ. also talks about the merger:
"I'm very excited about this new business venture with KnockOut and Everi Exposure. This is a great opportunity to bring television and music to fight events," Ray J. said in a statement.