From Ashton Kutcher’s Geisha House to Robert DeNiro’s Ago, attaching a celebrity’s name to a restaurant is definitely a growing trend in Hollywood…. but is it always a recipe for success? This summer, VH1 is going to put the concept to the test by partnering with renowned restaurateurs, Mike Malin and Lonnie Moore, founding members of The Dolce Group. Together they will give seven celebrities the chance to turn one of their West Hollywood, CA properties into a flourishing and fully-operating restaurant. Joining the cast is Heidi Montag (“The Hills”), Academy Award-Winning artists, DJ Paul and Juicy “J” (from rap group Three 6 Mafia), Danielle Staub (“Real Housewives of New Jersey”), Jake Pavelka (“The Bachelor”), Ashley Dupre (Singer) and Vincent Pastore (“The Sopranos”).
For eight weeks, this colorful crew of celebrities will roll up their sleeves and work together to launch their own restaurant, aptly named, “Famous Food.” Over the course of the series, Mike and Lonnie will provide the cast with a variety of tasks that need to be completed in order to get the restaurant off the ground. Every week it will be up to the team to work together and complete their list of tasks, while Mike and Lonnie review their progress. The season will conclude with the grand opening of one lucky restaurateur’s dream restaurant open for business and ready for the public’s review. This new one-hour, ten episode series is set to premiere Sunday, July 10 at 10PM*.
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