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Showing posts with label pepsi. Show all posts
Showing posts with label pepsi. Show all posts

Saturday, May 4, 2013

PepsiCo (Mountain Dew) Drops Lil Wayne

PepsiCo has dropped troubled rapper Lil Wayne just 2 days after his publicist wrote an “apology” letter to the family of 14-year-old civil rights icon Emmett Till.
PepsiCo, which distributes Mountain Dew, said in a statement late Friday that Wayne’s offensive comparison of Till to a violent sexual act on Future’s “Karate Chop” remix did “not reflect the values of our brand.”
In the “apology” letter, the publicist wrote, “Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner.” and concluded with, “…my ultimate intention is to uplift rather than degrade our community.”
But Till’s family dismissed the letter, saying it was a step short of an apology.
Pepsico had signed Wayne to promote Mountain Dew. The soft drink giant also sponsored Wayne’s upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz.
The split came 2 days after PepsiCo removed a television commercial created by Odd Future frontman Tyler the Creator, featuring a goat reciting stereotypical slang phrases. The ad was criticized for being racist and for promoting violence against women.
According to a source, PepsiCo execs were “on edge” and “in an uproar” over Lil Wayne’s latest seizure on Tuesday night. The unnamed execs reportedly called Wayne a “PR nightmare.”

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Thursday, April 4, 2013

Music News: Beyonce Releases Pepsi Promo

Beyonce debuts a new song, "Grown Woman," in her brand new Pepsi ad.

Beyonce Debuts Pepsi Ad

Music News: Beyonce has released her promo for Pepsi and it features resurrections of of her past iconic video looks from "Bootylicious", to "Crazy In Love" to "Singles Ladies." I think it's one of the most creatuve Pepsi ads I've seen. The commercial also features a snippet of another new Beyonce song titled "Grown Woman."

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