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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, August 24, 2009

Real: The Face Of Moral Purity

In what is surely the strangest VH1-related endorsement since Lip Chap, the video above features Real Chance of Love’s Real shilling for Sexual Revolution, a book aimed at “young adults, teens, fathers, mothers, and grandparents [who] want to shake off the slime of depravity and the bondage of religion, and enter into the joy of passionate purity.”  This is confusing for a variety of reasons. Among them:


Real says that he was celibate for eight years “prior to me and my brother doing our first show.” (It’s unclear if he’s referring to the first season of his show or I Love New York.)

He says he lost that celibacy and was lusting after a woman (was it Milf?), but the book seems to have changed that…which is weird, since he and Chance have seemed to have no shortage of lust so far this season (they named a girl after her sizable butt, for crying out loud!).

Real repeatedly states that the book is helpful, but doesn’t say how. Unless it’s implied that it helped him get back in touch with his celibacy. Which, again, really?

The author, Kris Vallotton, says that the truth about sexuality is that God created it, and He likes it. OK, but on the order page, the book is billed as “non-religious,” and in the same sentence, says it’s a “fresh look at a subject as old as Adam and Eve.” So it is but it isn’t, then. (Also, you’re ordering it from a church. Not that that makes it religious or anything.)

By being called Sexual Revolution, the book aims to reclaim the term from the culture-altering movement of the last century. Ambitious!

The clip seems to have originated at a site reserved for a new hair product of Real’s. Because if there’s anything that goes hand-in-hand with chastity, surely it is long, silky hair.

Frank Costa

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