Evelyn Lozada's Cosmetic Line 'E' is out Now

 

Reality Personality Evelyn Lozada Announces Launch of Chic New Cosmetics Line “E” By Evelyn Lozada

 New Cosmetic Line Makes Debut with an Assortment of Professional Shadow Palettes and Cosmetic Brush Sets

March 20, 2012 – Los Angeles, CA – Evelyn Lozada, reality personality and star of VH1’s hit seriesBasketball Wives and brand new VH1 show, Ev and Ocho, has announced the launch of her new cosmetics line, “E” by Evelyn Lozada, the go-to brand for high-performance beauty products at amazingly affordable prices.

Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.

The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.

“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”

“E” by Evelyn Lozada will initially be available online at www.EbyEvelynCosmetics.com.  However, the line will also be made available to retailers in the upcoming months.

About “E” by Evelyn Lozada

“E” by Evelyn Lozada was established in 2012 by 2Creative Productions in conjunctions with Reality Personality Evelyn Lozada of the number one VH1 show Basketball Wives.  Her vision has been established to provide innovative, trendy, and luxurious cosmetic products that are inspired by her own make-up trends on television.  “E” by Evelyn Lozada is dedicated to offering customers a flawless and innovative approach to color choices and high-end beauty products for women of all ages.

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Juicy: On the last episode KENYA BELL called you a “hater” when you stepped back from her project. How did you feel about that?

KESHA NICHOLS: That’s one of those situations where there was a lot more back-story. When I said, ‘If it’s not gonna be perfect, I don’t want to be a part of it,’it seemed like I was being really short with her but that was not what was meant. Kenya was just very inexperienced. She’d never shot a video, never hired dancers, never had a story board. There were so many things she didn’t know and I was trying to enlighten her and consult her and she just didn’t want to hear it.

Because she didn’t have a budget and because everything was kind of thrown together I felt that it was best for me to remove myself from it so that we could still remain friends. I made a professional move and I think she was offended by it. She then threw that jab at me during her dance auditions.

Juicy: Last week, both TAMI and KENYA tweeted that a scene about you exchanging numbers with KENYA’s husband was edited out. What was this all about?

KN: That was such a non-issue that it wasn’t even covered on the show. The show is all about drama. If there was something really there, don’t you think they would’ve jumped on that and made it a full storyline? They’re not trying to protect me anyway, I’m the new girl.

I saw Kenya’s husband out in New York and it had been two years since I had seen either one of them. I was under the impression that they were still together and didn’t know that they weren’t. We had all exchanged information when were friends way back. When we started filming the show, I think he found out that Kenya was doing it and he texted me. He sent me a text that said “Hey.” I didn’t respond to it and I immediately told Kenya—end of story. It was nothing. That’s why we didn’t see it on the show.

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From what you have seen of the show, Mob Wives, is there anyone you feel you relate to?

Absolutely not. I met Jenn and we talked. I am extremely excited to tell my story, to tell the truth. The media destroyed my father. He was a businessman and an amazing person. I was his princess. This show is a chance for me to talk about my dad and make people see him through my eyes; to make him shine. He was a wonderful person and not just my father, but my best friend. I took care of him after he had his quadruple bypass surgery. I'm grateful we had that time together. 

Without revealing too much, which of the cast members, if any, do you have issues or drama with on the show?

I really don’t have issues with anyone on the show. I only have issues with people who do something to me that is really drastic. Otherwise, I walk away from people who are opinionated and judgmental. I have no time for drama. Besides that, I was raised not to make a spectacle of yourself in public. But, don’t push me to the limit, because if you do, you are going to find that I’m not a very nice person. If you “hit me deep” I am going to have a reaction in self defense. 

Was is a difficult decision for you to join the cast of Mob Wives Chicago?

I would have to say I relate the most to Renee (Graziano) and then I found out I really knew Renee in the past when our fathers were in prison together.  I think Renee and I had similar backgrounds, raise with the same morals and grew up the same way. I see more of myself in her. Renee and Jennifer are the only ones I knew personally.